Last month, when I was going to a
new eatery that has recently opened near my office, I thought of visiting their
Facebook page. I wanted to get some real and convincing feedbacks of food
lovers about the place. But when I landed on
their Facebook page, what grabbed my attention immediately were not the posts
or the feedbacks or reviews, but the cover or the banner of the page. There was
a photograph of their most famous wrap with the chef who prepared it on the
cover. Being a professional, I immediately gave them a ten on ten in my mind,
for their amazing thought instead of just a regular stock image or cliché food
lover quote on the banner. That also made me realize, how many successful or
budding brands get it wrong in the first place
while designing the cover image of the Facebook page.
Facebook is completely different
from a brand’s website. It is not the commercial online face of a brand. Rather
it is the only advertising and marketing platform that offers the consumers a
personal experience while interacting with brands. Hence, while designing the
graphics and especially the Facebookpage banner, you have to think differently than your website. This is
where many designers make some common mistakes. What mistakes am I talking about? Take a look at the
following points to know more.
Confusing it with Website
Banner
Again, I am repeating the thumb
rule here. Don’t confuse your Facebook page banner with your website. Your
consumer is coming to your page to see how credible you are. So, use this page
to show them the human side of your brand. Get some original image or products
or even you can get photographs of your team. It will give your consumers a
glimpse of your own world that your website and its professional outlook cannot
convey.
Not Giving Much Effort in Designing
Yes, I am asking you to use
original image. But it doesn’t mean that you don’t
need to think a bit of tweaking and editing. Use the editing software to
make the cover image more attractive. Obviously, it is the first thing that
your consumers will see when they come to
your page. Follow the latest Photoshop design trends and come up with amazing designs that immediately
appeals to your visitors.
Not Taking Professional Help
If you are thinking that you can take care of it all by yourself as no one
knows your brand better than you then you are mistaken. Hiring a professional designer will be helpful
for you as they will give certain finesse to the image and designs and will be
able to provide you some really helpful insights in designing and its
marketing.
So, now as you know about these mistakes in Facebook banner designing,
don’t repeat them. Create a great first impression with a stunning cover image
and engage more visitors in your Facebook page.
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